I feel that writing a novella has its benefits. As writers, we at times worry about the word count and that our work isn’t sufficiently long. I think that writing a novella isn’t a bad idea. People often lead busy lives, so it can reach out to an audience just looking for a quick read. A novella wouldn’t be as intimidating when compared to a 200,000 word count novel. Basically, it is easier for someone to find time to read a novella. At novella length, it still allows for quite a bit of character development and a more complicated story line than a short story.
I am not saying that you shouldn’t write a novel. The idea is to make the story as long as it needs to be to tell your story. Instead of worrying about the length, make a story that you are proud of. 🙂